A Case of Wine Education

Setting Up A Winemaker's Guide to Tasting Wine Gift Certificates

Quick Easy Set Up

CONTENTS: 1 Display Box with 100 Gift Certificates

IMPORTANT: PLEASE KEEP BOX UPRIGHT

1. Remove protective packaging box lid by splicing the tape at the bottom of the box then sliding it up to reveal the display box.

2. Fold up flap on box to show sales copy: 'Become a Wine Expert in One Evening' (see below)

3. Remove tissue paper

3. Make sure cut-out wine bottle gift certificates are propped up with the front copy displaying 'Become a Wine Expert in One Evening'

4. Box is best floor stacked at counter height and placed near check-out.

What's Inside the Box

100 Gift Certificates to A Winemaker’s Guide to Tasting Wine

Each gift certificate has a QR code/link to register for the class with a unique coupon code.

The gift certificate costs $19.98 (normally $79.79)

UPC code:199284815698

Questions: contact [email protected]

Wine education - a win-win for both the consumer and the retailer!

Retailer benefits:

1. Wine education empowers consumers, making them more confident, appreciative, and ultimately, more willing to explore and invest in wine.

2. Research* has shown that "better-educated wine consumers make for higher value customers for the wine trade."

3. Wine education deepens a consumer's appreciation for the nuances of wine, including region, varietal, winemaking techniques, and food pairings. This enhanced appreciation typically leads to a desire to explore more, try new styles, and invest in higher-quality wines.

4. Wine experts tend to purchase more than novices and education can help shift customers from being price driven to value drive.

*WSET Research Paper (2018)